
#MeTheChange
The campaign kick-started as an off-shoot of the CMCA programme, to educate and encourage children from schools to do good deeds regularly and understand its ripple impacts. Through the campaign, we encouraged children and youth from across Kerala, with a special focus on Idukki (post floods), to do acts – big and small – of change, and journal them on our Me The Change journals. Additionally we asked them to send us pictures of their work and its impact and collated them on our social media, under #MeTheChange. What began as a personal initiative to remind children to do good deeds in the schools of Trivandrum, became a movement over a span of few months. Today we have over 4040 stories of impact from children and young adults from the district of Idukki alone! And we continue seeing their positive effects in the communities where these participants took initiative.